Output Afterhours With Ujin
Get to know the Partnerships Manager behind the sounds at Output.
What do you do at Output?
I wear many hats as a storyteller. I like to think of marketing as the audio interface for all matters Output. Whatever is coming in or out, we have it on our radar and curate new avenues to inspire the joy of making music.
My focus is really on building relationships with the creative community at large – from artists, industry folks, and fellow technologists and brands.
What does a day in the life at Output look like?
Every day brings something new in the mix. A typical day can consist of creating content, collaborating with Output Artists, recording a session in the live room, or dropping GIFs like it’s hot.
A big part of my role is having a pulse of what artists are hungry for. People say ‘content curation is king,’ but making cool content is only the tip of the iceberg. Building a community goes much deeper than that – it’s about the relationships you nurture and what you learn from each other.
Our video series Conversations by Output with the women composers of The Future Is Female: A Concert For Women In Film is a prime example. Our conversation sparked from a chance event at a Thelma and Louise screening where founder Tori Letzler was on a panel. We found that we had a lot in common and a lot to say. And the rest is history (in the making)!
What was your starting point in music?
My first gig in music was discovering underground shows for local magazines and producing backyard shows of my own. Outside of Output, I freelance as a hair and makeup artist for fashion editorials, indie films and music videos.
I started a new production program as well at IO Music Academy. It’s a school focused on getting your chops going in Ableton with some of the the most amazing humans around. Every week I learn how much I don’t know about music and how infinite it truly is.
How do you balance the two?
Makeup and music share a lot in common. In both, you cherrypick from various sources of inspiration and cross-pollinate ideas. And often, the work demands hours of pain & practice before finding beauty in the creative chaos of it all.
Makeup design may seem like smoke and mirrors, but it’s really an art & science. A recent project that challenged me was a music video for Schoolboy Q’s ‘Groovy Tony’ on his Blank Face LP. The entire crew was grinding against the clock and this project called for intensive special effects. Certain scenes required nerves of steel and focus, as the stuntman was shooting an AK-47 blind-folded or lighting a joint while on fire with a headful of latex.
What is the most beautiful sound in the world?
Nature is such an inspiring force for me. I recently heard the syncing & separating of bullfrog symphonies at this year’s FORM Festival. The experience transported me into another world entirely (like landing on the outer planets in Firefly). The love cries must have resonated with many others, as we built an virtual shrine/sound installation.
Your favorite Output instrument?
Your Sounds. Powerful Rhythms.
“MOVEMENT is like my secret sauce – and really can fit into any musician’s arsenal. It can be used so subtly or deliver that kick. Especially as a amateur to the game, this multi-effect is so intuitive and makes it seem like I can perform magic.”